A campaign to let the world know that Cytiva has doubled their production capacity of their Biacore sensor chips. Order now and get a speedy delivery.
Let’s create something magical together.
Grabbing attention
In the campaign we use twins as a clear and memorable symbol of double capacity. We let our twins dance in the new year in a ball pit of sensor chips, we see them taking orders in front of piles of sensor chips and we even send them out in a delivery van, overfilled with sensor chips. We made it abundantly clear that Cytiva is ready to take orders and ship.
Delivering results
Cytiva was very pleased with the performance of the campaign: 350% more traffic to the landing page compared to previous Cytiva campaigns.
350%
More traffic
27
Different formats
Let’s create something
amazing together.
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