We partnered with Voice of the Ocean to create a digital platform for teachers where they can find quality controlled education material about the sea effectively and without obstacles.
The main goals of the platform were to get as many downloads as possible and to get users signed up for the newsletter without friction.
Let’s create something amazing together.
Understanding teachers
We started the project by conducting interviews with the target group (education professionals at schools) to get a clear view of what their working days look like, how they prepare for classes, what drives their decision making, how they collaborate with each other and which resources they use currently. That helped us form our user persona, which led the way for our design brief, setting the tonality, the goal, the do’s and don’ts, restrictions and functions, and the interactive experience hierarchy.
Designing for effortless engagement
The design is guided by 4 key values: accessible, qualitative, clear, inspiring. Havet i Skolan aims to help teachers educate the next generation of students about the ocean, by keeping teachers effective and elevating their teaching.
Working as a teacher is often stressful and finding good education material fast is essential.
Besides being visually appealing and having great content, the website has a simple and clear interface that makes it easy to find what you’re looking for. It also serves as great inspiration for teachers who are unsure how to teach about the ocean in the classroom.
Niklas Nilsson, Voice of the Ocean
Optimised for speed
We wanted to respect teachers’ limited time and decided to skip log in, offering ready-to-use material, page speed optimisations and using a fast and fully filterable catalogue from different online sources.
Creating a visual identity that builds trust
In the core of education lies trust. Teachers must know and feel that they can trust the sources they choose. Therefore we aim to communicate this through a solid brand identity that uses assuring colour combinations, a reliable and readable typeface, and a timeless symbol.
We delivered a complete visual identity that includes a logotype, typography, a highly tested WCAG colour palette and a scalable and responsive design system.
We paid close attention to all accessibility guidelines (from typography to interactions to colours).
Best in class?
By combining a striking visual identity with a well-considered user experience – featuring carefully selected text, seamless interactions, rapid page loading, appealing visuals, digital patterns, and a robust design system – Havet i Skolan has established itself as a highly valued digital platform.
What we are most proud of, however, is having played a small part in giving the next generation knowledge and passion for the sea.
Thank you for producing this great material. The book and website are fantastic, and we will use them in our work about our local environment.
Jessika Heskebeck, Teacher
